Doing business in the Netherlands can be an attractive prospect for many expats, thanks to its strategic position in Europe and its buzzing international economy. Many professionals are moving to the Netherlands for its modern work environment, where transparency, equality, and hard work are deeply valued.
You’ll find that the Dutch are highly experienced in working with international associates, and you should adapt quickly to Dutch business culture.
Fast facts
Business language
Dutch is the official language, but English is widely spoken and understood in professional settings, with many Dutch professionals also fluent in French and German. Around 90 percent of the population is proficient in English, making it one of the easiest countries for non-Dutch speakers to get around linguistically.
Business hours
Business hours typically run from 9am to 5pm, Monday to Friday. Flexible hours and hybrid work models are becoming more common due to the rise in remote work, allowing for a better work-life balance.
Business dress
Business attire is generally smart casual. Formal suits are common in industries like banking and finance, while tech and creative industries often adopt a more casual approach, such as open-collar shirts and jeans.
Greeting
When meeting associates, greet them with a firm handshake and direct eye contact, which are standard for both men and women. These gestures reflect confidence and respect, which are highly valued in Dutch culture.
Gifts
Gifts are not usually exchanged during business dealings. If you choose to give a gift, keep it modest and thoughtful, such as a small token representing your home country.
Gender equality
Dutch society is known for its progressive approach to gender equality. Both men and women enjoy equal rights, although part-time work remains more common among women, which can sometimes impact career progression.
Business culture in the Netherlands
Business culture in the Netherlands blends hierarchy with collaboration. Your input will be appreciated in decision-making processes, but be prepared for decisions to take time as consensus is often sought through extensive discussions, a practice known as ‘polderen’.
Business style
The Dutch are renowned for their disciplined and hard-working nature. They are formal and reserved in professional settings, valuing self-control and avoiding emotional displays. Rationality and practicality underpin most interactions.
Punctuality is a cornerstone of Dutch business etiquette. Meetings typically start promptly and focus on the agenda, with minimal small talk, allowing for efficient use of time.
Work-life balance is a key feature of Dutch culture. Professional and personal lives are typically kept separate, and it’s uncommon to socialise with colleagues outside of work unless at a formal company event.
Communication
The Dutch communication style is direct and straightforward. You’ll likely know exactly where you stand, although this honesty can sometimes feel blunt. If you’re accustomed to more indirect communication styles, this might take some getting used to.
Honesty and openness are highly valued, so it’s best to be clear and upfront when working with Dutch colleagues. Avoid ambiguous or overly diplomatic language, which may be perceived as insincere. Personal space is also important, so avoid standing too close or touching colleagues during conversations.
Dos and don’ts of doing business in the Netherlands
- Do be punctual for meetings and expect them to follow a strict agenda. Timeliness reflects respect and professionalism.
- Don’t anticipate much small talk at the start of a meeting, as Dutch professionals prefer to get straight to business
- Do maintain direct eye contact when speaking to your associates, as it conveys confidence and respect
- Don’t show excessive emotion or use overly expressive gestures in professional interactions
- Do be prepared for a meticulous decision-making process that considers every opinion